I create new drink specials at Loco Pez weekly! Below are the promotional photographs I’ve taken paired with sample social media copy. These cocktails are created to not only bring in new customers but also to keep existing ones excited about what we have to offer. In these sample captions, I focused on embodying Loco Pez’s cheeky, sardonic brand voice while still conveying the product. These captions are to-the-point and could be used across multiple platforms.
Cinnamon Apple Cider Margarita ~ The perfect transitional drink to ease you into autumn. Aged tequila perfectly complements cinnamon and cider to warm you up on those first chilly fall days.
RUMpkin Spice Spritz ~ A spooky twist on a dark ‘n stormy featuring Uruapan blanco rum shaken with house-made pumpkin butter. Like a pumpkin spice latte, but better because it gets you drunk.
Red October Raztini ~ Watching the Phillies in October is stressful. Take a deep breath and enjoy a refreshing raspberry gin martini while you spectate. Best enjoyed in rapid succession.
Blackberry Mezcal Smash ~ Smoky, sweet, and slightly spicy. Montelobos Espadín mezcal with fresh blackberries and a splash of grape, topped with Gosling’s ginger beer.
Carrot Easterita ~ Don’t knock it till you try it. Carrot juice combines with the vegetal notes of Don Fulano blanco to create this deliciously herbaceous spring cocktail. Easter bunny approved.
Italian Aperol Margarita ~ Pineapple-infused tequila with Aperol and lime. Boozy and bright and just fancy enough to allow you to pretend you’re summering in Tuscany for an hour or two.
Loco Espresso Martini ~ Casamigos reposado tequila with Kahlua and cold brew. Way classier than a tequila Redbull but with all the same benefits.
Lizzie Estes | Portfolio + Blog 
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